Some nice tips that I liked....
by Molly Holzschlag and Darren Barefoot
· Content
o Blogs lend themselves to quick writing and shorter posts
o Understand the blogging environment by reading for a while before you write
o Companies don't blog - people blog. Passionate ones make the best bloggers.
o Blogging is about telling a story, and extending that story into a conversation
o Having a voice and a personality is critical. Boring or bored people aren't engaging.
o Blogging is an act of courage, because you are putting things out in the public that never were before
o Define the audience, offer public feedback mechanisms and listen to them
o Cite other blogs, you can't do this enough
· Editing
o Edit your materials before you post, but don't let your own editing censor your voice
o Resisting the temptation to push "Publish" too soon can be helpful
o Corrections are best handled with strikethrough text on the error. "Update:" at the end of the post works well too
o Editing too many times can irritate people because subscribers to your web feed see it as a new post each time you update
o Don't excerpt email discussions unless you have the person's approval
Bottom line: be transparent, be authentic, tell your story
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